This is a post by Andreea Gleeson, Chief Executive Officer of TuneCore (pictured), who writes about what she sees as a “sea change in A&R” – how artists are now testing […]
Category: Co-Labs
Co-Labs articles are created by publishing partners in liaison with the Editorial Team. This paid content is not written by us, but we work closely with partners to ensure that it adheres to Music Ally’s high expectations of quality, thoughtfulness, and usefulness. Learn more about Co-Labs.
Posted inCo-Labs
Tuned Global talks telcos, wellness and local streaming growth
For B2B music company Tuned Global, years of hard work on its technology platform and music offering have been paying off in 2020 and 2021 so far.
“We’ve had a great last year: we’ve almost doubled as a business,” says managing director Con Raso, in an interview with Music Ally.
That growth has come from an increasingly diverse roster of clients, from telcos and local streaming service to wellness firms and other startups, who have tapped into various aspects of Tuned Global’s software and services.
Posted inCo-Labs
Nas uses AudioMob and speaks directly to gamers to promote 14th studio album “King’s Disease II”
This is a Partner Content post by Christian Facey, CEO at AudioMob. Nas quickly became one of my favourite rappers when I was a teenager – I remember mimicking Rhythm […]
Posted inCo-Labs
Big Bang Reads: How a Canadian Punjabi hip-hop song became Spotify India’s biggest hit
Big Bang Music is writing a series of guest columns for Music Ally’s readers to help you understand the latest trends in India. In this latest piece, Music Ally contributor Amit Gurbaxani explains how a Canadian Punjabi hip-hop song became […]
Posted inCo-Labs, Data
Study: The State of Live Music Fandom
More than a year after music stages went dark, the live music business is poised for a comeback this summer and fall.
With some of the largest festivals and tours announcing their line-ups and dates, and tickets selling out faster than your Chrome browser can refresh, all signs point to a healthy (albeit slow) recovery.
But, are music fans ready for a full return to in-person events with massive crowds, and can event organisers deliver on their heightened expectations?
Last month, MarketCast fielded a study with 1,000 live music fans in the U.S. between the ages of 18-49 years old, as well as analysed millions of social media posts about this summer’s festivals.
We’ve pulled together five key learnings from our study (below). If you are interested in learning more, we are providing full access to the report for free through our partnership with Music Ally.
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Big Bang Reads: 52 Gaj Ka Daman – a regional song that became a billion-stream YouTube mega-hit
In a country as dynamic, multicultural, and large as India, a “regional” hit can mean hundreds of millions of streams. But what does it mean when a regional hit becomes the biggest song in the world? As part of our series of guest columns for Music Ally on the latest trends in India from Big Bang Music, Aranyaka Verma explains the changing dynamic of the Indian music business…
In early 2020 a song called 52 Gaj ka Daman reached number one on YouTube’s Global Charts and maintained that position for four straight weeks. Released in late October 2020, it’s still in the top 10, hovering just below 1bn views – an enormous success for Desi Records and the song’s artists, including Renuka Panwar.
It’s by far the most successful song on Youtube in Haryanvi (a language spoken in the indian state of Haryana) – and this breakout success in a regional language is what makes 52 Gaj ka Daman an unlikely hit. The success has carried across to its stars: Renuka Panwar is still clocking upwards of 2.5m views per day across her catalogue on YouTube and is still in the Top 10 artists on YouTube in India.