2026 looks like being a big year for new label-imprints, whether they’re joint ventures between entrepreneurs (or artists) and bigger music companies, or simply the latter’s strategic expansion. We’ve got […]
Tag: believe
Google partners with Believe to offer AI music tool Flow Music to artists
Believe has partnered with Google Labs to offer Flow Music to their users. Google says it “provides their artists with a space for exploration and iteration” and works as a […]
TuneCore will not distribute AI tracks made on ‘pirate studios’
Believe and its TuneCore subsidiary have adopted a new policy when it comes to AI-generated music: they will not distribute tracks made using “pirate studios”. Note the small ‘p’ and […]
UMG settles copyright-infringement lawsuit with Believe and TuneCore
While we’re on a ‘majors suing companies’ tip… Universal Music Group locked horns with Believe and TuneCore late in 2024, accusing them of “industrial-scale copyright infringement”. The case focused on “fraudulent […]
TuneCore CEO steps down but takes advisory role with Believe
Some big news for distributor TuneCore this week: its CEO Andreea Gleeson stepping down – if not leaving the corporate family entirely. She’ll be taking a role as strategic advisor to […]
Marketing as a service: seven insights into healthy partnerships with artists
Our inaugural Music Ally Marketing Week continued with a panel presented by Believe UK focusing on ‘Marketing as a Service’.
Believe hires execs for its global push into music publishing
Believe signified its interest in music publishing when it acquired Sentric in 2023. Now the company has officially launched its Believe Music Publishing arm, which will sit alongside Sentric’s administration […]
Believe India starts Haryanvi music imprint Mahra Tora
Believe India has launched Mahra Tora, a Haryanvi-language music imprint, as part of its Artist Services offering. The initial batch of signings features eight stars, namely Renuka Panwar (who boasts […]
New study to explore diversity in Latin American music industry
How diverse and inclusive is the Latin American music industry? That’s what a new study to be published in August is looking to find out.
Believe expands its Japan operations with Teichiku partnership
Independent firm Believe’s latest move in Japan is a partnership with Teichiku Entertainment, a label whose history dates back to 1934. The deal will see Believe distribute Teichiku’s catalogue both […]
Believe’s 2024 saw 12.3% growth and 800bn streams milestone
Independent music firm Believe has published its figures for 2024, revealing that its revenues grew by 12.3% to €988.8m last year.
Believe’s got Beeef with emerging indie-pop artists in Thailand
Fancy something beefy with too many e’s? Believe’s latest launch is called Bringing Every Emerging Echo Forward – Beeef for short.

