Track: Seafret “River of Tears”Released: 14 March 2025 Label: Nettwerk Overview: Seafret are an indie/folk duo who released their first album in 2016. In 2020, the track “Atlantis” off their debut […]
Tag: viral
Behind The Single: Mitski – “My Love Mine All Mine”
Track: Mitski – “My Love Mine All Mine”Released: 15 September 2023Label: Dead Oceans Overview When Mitski released “My Love Mine All Mine” as part of her new album in September last […]
Journey to the past – how nostalgia keeps fans engaged
At Vevo we’ve seen a major shift in the ways music is discovered and consumed – underscoring a symbiotic relationship between music and other forms of video-focused entertainment. And while these themes point towards the future, one has remained in the past: nostalgia.
Jungle’s ‘Back on 74’ – a viral trend 10 years in the making
Jungle’s ‘Back on 74’ – a track from their 2023 album ‘Volcano’ – recently hit the milestone of 100m streams on Spotify.
Sea shanties singer Nathan Evans gets a major label deal
As we write this story, Scottish artist Nathan Evans is on course for a top 10 hit in the UK with ‘Wellerman’ – his sea-shanty cover that took TikTok by storm. There’s an […]
Spotify users created more than 12k new sea shanty playlists
Why are sea shanties so popular on TikTok and streaming services right now? Wait for it… Because they arrrrrrrrr! With #ShantyTok establishing itself as 2021’s first unexpected social/streaming music trend, […]
Mass a-peel: ‘Banana’ track gets a bunch of TikTok plays
There have been some excellent bananas in music: Andy Warhol’s artwork for the Velvet Underground & Nico; Bananarama; Melt-Banana… Can Conkarah feat. Shaggy’s single ‘Banana’ follow in their footsteps? It’s […]
‘Nobody’ does it better: DJ Neptune goes viral on Triller
TikTok tends to get the headlines when a music track goes viral through short-form videos. However, rival app Triller has also fuelled its fair share of hits by artists including […]
80s hit ‘Break My Stride’ enjoys a revival thanks to TikTok
The son of Music Ally’s editor has been regularly breaking out into “Ain’t nothin’ gonna break my stride, nobody gonna slow me down, oh no, I got to keep on […]
Ashnikko has a TikTok-fuelled hit with her track ‘Stupid’
UK-based artist Ashnikko is having a moment in the spotlight with a track called ‘Stupid’. Featuring ‘Yung Baby Tate’, the song is currently perched in second spot in Spotify’s Global Viral […]
TikTok trumpets its role in helping DJ Regard have a viral hit
TikTok and its parent company Bytedance’s licensing negotiations with music rightsholders continue, as does its dispute with licensing hub ICE in the UK, which has been taken to the country’s […]
The mysterious tale of disappearing viral hit ‘Omae Wa Mou’
It’s not entirely accurate to describe deadman死人’s track ‘Omae Wa Mou’ as having disappeared: you can still easily find it on YouTube. But Rolling Stone has published an excellent analysis of the […]


