We’re still boggling at Rosaliá’s performance (with a Björk assist) at the Brit Awards last Saturday, which has already notched up 4.8m YouTube views of its standalone video. It turns out there […]
Tag: Brit Awards
Posted inSandbox
Behind The Campaign: Ezra Collective
Ezra Collective released their third album – Dance, No One’s Watching – in late September 2024. Known primarily as a jazz act, the goal on the new album was to position […]
Posted inNews
Jungle’s ‘Back on 74’ – a viral trend 10 years in the making
Jungle’s ‘Back on 74’ – a track from their 2023 album ‘Volcano’ – recently hit the milestone of 100m streams on Spotify.
Posted inSandbox
Behind The Campaign: Raye
In a very painful series of social media posts in summer 2021, Raye expressed her frustration at being trapped in a contract, dating back to 2014, with Polydor where she […]
Posted inNews
Brit Awards expand artist categories to avoid another sausagefest
In 2021, the UK’s Brit Awards stopped having ‘best male’ and ‘best female’ categories in favour of un-gendered ‘artist of the year’ gongs.
Co-Labs article
And the winner is…: measuring the impact of awards on streaming
Win an award, sell lots of records. That used to be the equation (or certainly the presumption) in the music business. In the days and weeks after an award ceremony, […]
Posted inNews
TikTok to host public votes for the 2023 Brit Awards
TikTok is heavily involved again, hosting the public vote aspect of the awards for the second year.
Posted inCampaigns
Behind The Campaign :: BRIT Awards 2022
Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.
Posted inNews
Brit Awards hails its digital growth after the 2022 awards
The #BritsUnseen campaign using YouTube Shorts generated 11m views in the week following the awards and the official YouTube channel notched up 5m views.
Posted inNews
BPI hails stream success of Rising Star Brit Awards nominees
The BPI has published some figures celebrating the streaming success of nominees for the ‘Rising Star’ gong at the Brit Awards.
Posted inNews
Music NFTs roundup: Julian Lennon, Brit Awards, The Wombats…
Some days there’s an explosion of NFT announcements, which we think makes for a useful snapshot of the pace of activity around music NFTs.
Posted inNews
Fans to vote on Brit Awards’ new genre categories… on TikTok
Fans will be deciding who wins the new genre categories at this year’s Brit Awards, through a vote hosted within TikTok.
