Below is a guest post from Adam Webb, founder of PR agency AL1 Communications, and campaign manager for FanFair Alliance, the UK-based campaign against online ticket touting. Writing in a […]
Tag: Guest Columns
We occasionally publish posts which voice the opinions of guest authors, and advance specific perspectives on important issues. They are chosen at the Editorial team’s discretion and are not paid-for.
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Artists and labels can be prolific partners – David Martin, Featured Artists Coalition (guest column)
This is a guest column by David Martin, CEO of the Featured Artists Coalition – the UK trade body that represents the rights and interests of music artists.
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How has TikTok helped to diversify the music industry? (Guest column)
It’s very likely that you will have had a random song from TikTok stuck in your head. But what happens after?
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Why we need to think about music ecosystems to grow the industry and sector (Guest column)
This is a guest column by Shain Shapiro, Founder & Executive Director of Center for Music Ecosystems, a global not-for-profit organisation that focuses on music ecosystems that foster more sustainable communities. Shapiro is also Founder […]
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Supporting music careers with the Real Living Wage (guest column)
This is a guest column by Angela Linton, Chief Operating Officer at Youth Music, a UK charity that helps give young people a chance to make music, whatever their background […]
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The problem with music sharing (guest post)
This is a guest post from Marc Brown, founder of audio sharing platform Byta. Recently, the company published a whitepaper that examines how the music ecosystem shares digital audio files and streams. We asked […]
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The music industry’s fight for climate change (guest column)
This is a guest column by Simon O’Kelly, CEO of UMA Entertainment, which uses music, live events, broadcast and technology to progress social good and environmental sustainability. He and his […]
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“Malbeconomics”: taking stock of the twentieth anniversary of the 9.99 price point (guest column by Will Page)
Music Ally has been analysing the UK Parliamentary inquiry into music streaming economics in fine detail, including last Friday’s Commons debate. The debate and evidence sessions (or “grillings”, depending on […]
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Fighting over scraps: why the conversation around artist compensation is all wrong (guest column)
This is a guest column by Chris Howard, CEO of The Rattle, which operates in London, Los Angeles and New York City, and stands “as a counter-culture to the traditional […]
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Italy – pioneering a music/tech revolution (Guest column)
This is a guest post from Anna Zò, project manager at Music Innovation Hub, a multi-function social enterprise that enables socially responsible projects in the music industry. Zò is in […]
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Livestreams : why they are here to stay (guest column)
This guest column comes from Claire Mas, chief operating officer at Driift:
The music industry has been notoriously slow in its uptake of technology over the years, and since entering this business (with a penchant for digital) around a decade ago, certain bugbears and inefficiencies continue to frustrate me.
Databases not speaking to each other, a lack of conversion tracking, a perennial obsession for certain sectors to stockpile and not share data… A full roll call of complaints is considerably longer and available on request (or at a panel near you).
Lockdown created a very unique set of circumstances that forced us all to innovate and much to my surprise created an opportunity to resolve some old frustrations through one powerful medium: livestreams – the subject I intend to explore in more detail here in my role as COO at Driift.
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Is there a magic formula to TikTok song success? Here’s what AI analysis shows (guest column)
This is a guest post written by Dr. Ari Katorza, Amir Graitzer and Doron Gabbay of AI music analysis platform MyPart. Previously, MyPart analysed a series of Afrobeats tracks for Music Ally and compared them […]
