What if you could use your knowledge of upcoming release schedules, quiet insider chats with artist teams, your skill at reading Chartmetric data – or anything else in the music […]
Category: Analysis
Posted inMarketing
2026 music marketing trends: World-building, mystery campaigns, IRL activations and more
What hundreds of global campaign submissions reveal about the future of music marketing. Music Ally has published our Campaigns of the Year report since 2011. Every year we receive hundreds […]
Posted inNews
Music Ally Mid-Year Wrap: Globalisation – what’s next after K-Pop, Afrobeats and LatAm?
The music industry continues its profound shift towards global and regional diversity, with non-English language music gaining significant traction worldwide – driven by streaming platforms, and increased investment by labels. […]
Posted inNews
Music Ally Mid-Year Wraps: Majors and Indies
If you’ll excuse us for borrowing a popular shaving-ads slogan from the 1980s: major labels like independent music so much, they’re buying the companies! Majors buying independent labels and distributors […]
Posted inNews
Music Ally Mid-Year Wraps: Challenges for the Live Music Industry
Despite overall revenue growth and strong demand in the live music industry in 2025, benefits are not being felt across the board.The aftershock of the pandemic has continued to reverberate, […]
Posted inNews
Music Ally Mid-Year Wraps: Will superfan tiers save us from the streaming slowdown?
Anyone familiar with the U-shaped chart that plots recorded music income between 1999 and 2025 will be aware of the narrative: streaming saved recorded music. And the Big Number is […]
Posted inNews
Music Ally Mid-Year Wraps: How to sum up the last six months of developments around AI and music?
2025 so far has been a year consumed by legal battles over copyright infringement and AI training, as well as the early efforts to build licensing frameworks for this space. […]
Posted inNews
Can Covering Songs Cover Costs?
As reported last week, Field Music, the Sunderland-originating rock band and winners of the 2012 Mercury Prize, have announced they will be performing as a tribute band for The Doors. […]
Posted inAnalysis
Full memo: Virgin Music Co-CEOs defend Downtown Music plans
This is a memo sent by Virgin Music Group co-CEOs Nat Pastor and JT Myers to staff this week responding to criticism from the indie sector.
Posted inNews
The UK’s AI vs copyright crossroads: where do we go now?
It appears we are at a crossroads in what has become a battle between AI and copyright. Look at the UK’s government consultation.
Posted inNews
The Salary Transparency Project
Last year, we reported on the launch of a UK-based project by Shoobs chief strategy officer and Measure of Music founder Christine Osazuwa and her peers which aimed to bring more […]
Posted inNews
The cautionary licensing tale of Musicmaker.com (book extract)
The following is an exclusive extract from ‘1999: The Year the Record Industry Lost Control’, the latest book from journalist (and longtime Music Ally contributor) Eamonn Forde.
