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Tag: Holograms
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Campaigns :: 26th July 2023 – Olivia Rodrigo, Honne, Amazon Music, and MTN Group
Get Drac’: Olivia Rodrigo’s vampiric rising Ahead of her second album, Guts, in September, Olivia Rodrigo put out ‘Vampire’ as the lead single in June. With 53 million monthly listeners […]
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Artist Dan Olsen tests Musion hologram projection technology
The media excitement around ‘hologram’ tours starring dead artists has quietened down in recent months, mainly because like concerts by still-alive artists, hologram gigs need an audience, and so have been impacted by the Covid-19 lockdowns.
However, that doesn’t mean the companies behind this tech aren’t still exploring how it can be used. One of them is Musion, which previously worked on holograms for Michael Jackson and Tupac Shakur.
Last night, artist Dan Olsen showed off how the tech can be used by musicians who haven’t yet shuffled off this mortal coil.
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Startup 8i raises $27m for celebrity-hologram app Holo
The hype around dead musicians returning as holograms has died down a bit, but there are still some interesting companies exploring related technologies. 8i, for example, has just raised $27m to continue developing a mixed-reality app called Holo, which will launch later this year (albeit for a very limited number of smartphones using Google’s Tango platform).
Time Warner, Baidu and Hearst Ventures are among the investors in its funding round, with music manager Guy Oseary a previous investor in the startup. Holo is not focusing on dead celebs. “Using the cameras and sensors built into the phone, the Holo app scans the room and maps the dimensions of the room,” explains The Verge in a profile of the company.
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Whitney Houston set to return in hologram form
Another week, another plan to bring back a dead musician as a hologram for live dates. Whitney Houston is the star this time, with plans for a tour in 2016 […]
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Billie Holiday is the next musician to return as a hologram
Billie Holiday is the new Tupac Shakur. Not a sentence we ever expected to write in the 21st century. But Holiday is the latest dead artist to return as a […]
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Hologram-Tupac firm Digital Domain files for bankruptcy protection
US company Digital Domain Media Group was the one behind the startling ‘Hologram Tupac’ element of Dr Dre’s performance at this year’s Coachella festival.
