The Secretly Group family is expanding again. Its All Flowers Group spin-off, which launched in 2022, has now brought independent label Sacred Bones Records into the fold. It’s a follow-on from the label’s existing distribution relationship with Secretly Distribution, which will now expand to also cover streaming, vinyl and publishing.
Sacred Bones founder Caleb Braaten will join Secretly’s executive leadership team as part of the move. His label has released music by the likes of Amen Dunes, Jenny Hval, David Lynch and Zola Jesus.
“Sacred Bones is one of the great labels of the modern era, and one that artists and fans love equally,” said All Flowers Group chief creative officer Sam Valenti IV. “It’s an honour to be able to work with Caleb Braaten and the team.”
