Marlen Hüllbrock, Author at Music Ally https://musically.com/author/marlenma/ Analysis, knowledge and skills for the modern global music business Mon, 29 Jun 2026 14:30:00 +0000 en-GB hourly 1 https://musically.com/wp-content/uploads/2024/08/cropped-music-ally-square-favicon-32x32.png Marlen Hüllbrock, Author at Music Ally https://musically.com/author/marlenma/ 32 32 212918794 Tools :: Highnote FM https://musically.com/2026/06/26/tools-highnote-fm/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272350 As legacy platform algorithms become less creator-friendly, many artists have faced the dilemma of their fans not seeing tour dates, release announcements and other updates on their feeds.

]]> 272350 Threads, Instagram and TikTok update customisable algorithm features https://musically.com/2026/06/26/threads-instagram-and-tiktok-update-customisable-algorithm-features/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272358 It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, Instagram and TikTok are starting to introduce user-led algorithms, allowing people to customise for themselves what shows up in their feeds. 

]]> 272358 The Ting Tings share TikTok CML experiment https://musically.com/2026/06/26/the-ting-tings-share-tiktok-cml-experiment/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272377 In a time where it feels like it’s getting harder and harder to cut through the noise on TikTok, due to an ever-increasing volume of music and posts being uploaded to the platform, The Ting Tings have shared an interesting experiment of their TikTok promotion. 

]]> 272377 Jay-Z album anniversary campaign launches yearlong program https://musically.com/2026/06/26/jay-z-album-anniversary-campaign-launches-yearlong-program/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272379 Jay-Z’s debut album ‘Reasonable Doubt’ turns 30 today, and Roc Nation is pulling out all the stops to throw a memorable anniversary celebration. The company is organising various pop-ups, activations and experiences across Jay-Z’s birthplace in New York City.

]]> 272379 Micro-dramas are having a moment https://musically.com/2026/06/19/micro-dramas-are-having-a-moment/ Fri, 19 Jun 2026 12:00:00 +0000 https://musically.com/?p=271913 We’ve written about the continued rise of micro-dramas and the growing investment of major digital platforms before. While the micro-drama trend originated in China, it has fast become a global phenomenon driving a US$14bn+ global content economy and frequently surpassing traditional streaming apps in daily mobile engagement. 

]]> 271913 Google launches creator search profiles https://musically.com/2026/06/19/google-launches-creator-search-profiles/ Fri, 19 Jun 2026 12:00:00 +0000 https://musically.com/?p=271921 Google recently launched Search Profiles for Creators, a new feature that allows creators to build a public presence directly within Google Search. The feature gives audiences another way to learn more about you outside of traditional social platforms.

]]> 271921 How artists are riding the Off Campus sync wave https://musically.com/2026/06/05/how-artists-are-riding-the-off-campus-sync-wave/ Fri, 05 Jun 2026 12:00:00 +0000 https://musically.com/?p=271001 In mid-May, Amazon Prime Video launched the first season of their new show Off Campus, which instantly became a global hit. The series reached 36 mil viewers in its first 12 days, becoming the platform’s third biggest debut series ever.  

]]> 271001 Embracing the youth social media bans https://musically.com/2026/06/05/embracing-the-youth-social-media-bans/ Fri, 05 Jun 2026 12:00:00 +0000 https://musically.com/?p=271003 Our latest Sandbox explores the under-16 youth social media bans, first introduced by Australia this past December. A growing number of countries have followed suit, with Indonesia, Brazil, and, as of June 1, Malaysia all now requiring social media platforms to implement similar age verification measures.

]]> 271003 Sandbox Guide :: Embracing the youth social media bans https://musically.com/2026/06/03/sandbox-guide-embracing-the-youth-social-media-bans/ Wed, 03 Jun 2026 14:00:00 +0000 https://musically.com/?p=270738

Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, they’re designed so that you can get started immediately. Explore our Sandbox archive here.

]]> 270738 Music Technology Australia VMDO panel report: ‘No one’s made metadata fun!’ https://musically.com/2026/06/03/music-technology-australia-vmdo-panel-report-no-ones-made-metadata-fun/ Wed, 03 Jun 2026 12:03:36 +0000 https://musically.com/?p=270869 Recently, Music Ally attended the Victorian Music Development Office (VMDO) Music Data and Insights Summit. The two-day conference focused on the role of data in Australia’s music industry.

]]> 270869 Making the most of YouTube’s CTV features https://musically.com/2026/05/22/making-the-most-of-youtubes-ctv-features/ Fri, 22 May 2026 12:00:00 +0000 https://musically.com/?p=269962 Connected television (CTV) has transformed how audiences consume content on YouTube, rapidly becoming a massive driver of the platform’s overall viewership and strategic focus. 

]]> 269962 Meta’s marketing insights for social search https://musically.com/2026/05/22/metas-marketing-insights-for-social-search/ Fri, 22 May 2026 12:00:00 +0000 https://musically.com/?p=269970 Meta has released a three-part series and a 16-page report detailing a fundamental shift in how consumers find products, including artist merch and physical products. 

]]> 269970 Jonases join the podcast bros https://musically.com/2026/05/22/jonases-join-the-podcast-bros/ Fri, 22 May 2026 12:00:00 +0000 https://musically.com/?p=269972 The Jonas Brothers have revealed the launch of their podcast titled “Hey Jonas!”, the first episode having just dropped across podcast listening platforms. 

]]> 269972 A slice of American pie https://musically.com/2026/05/22/a-slice-of-american-pie/ Fri, 22 May 2026 12:00:00 +0000 https://musically.com/?p=269974 With the US facing myriad political and economic challenges – most recently brought on by Trump’s war in Iran – it’s safe to say the country is in the midst of a rocky period. 

]]> 269974 Fred Again.. is pushing the limits of USB002 shows https://musically.com/2026/05/01/fred-again-is-pushing-the-limits-of-usb002-shows/ Fri, 01 May 2026 12:00:00 +0000 https://musically.com/?p=268609 Fred again.. is known for his innovative ways of releasing music, playing live and engaging fans – as his recent USB002 tour has been further testament to. 

]]> 268609