In 2024, Create Music Group (CMG) received $165 million in private equity funding. Since then it’s been on something of a company-per-month tear: in March, it bought the Deadmau5 and […]
Tag: Monstercat
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Monstercat returns to Beat Saber with its second Mixtape pack
Independent label Monstercat was one of the first partners for VR music game Beat Saber in its pre-Meta-acquisition days: it provided the game’s first paid music pack in 2019. Now […]
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Monstercat on games: ‘Indirect monetisation is often overlooked’
Gavin Johnson is head of gaming at independent electronic-music label Monstercat, which has been one of the most active and inventive music companies.
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Monstercat’s latest Roblox experience is a DJ Simulator
It’s a game that encourages players to become a DJ, producing songs, customising their stage and special effects, and collecting decks and pets.
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Monstercat sold a virtual ruby pendant on Roblox… for $10k
Roblox has published a new report about people’s behaviour on its platform. It includes some startling stats relating to Monstercat.
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Game deals: Le Sserafim in Overwatch 2 and Monstercat in Beatstar
The latest example of games and music partnerships are focused on Overwatch 2 and mobile music game Beatstar.
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Southeast Asia moves: Monstercat expansion and TuneCore payments
It’s no surprise to see companies stepping up their efforts in one of the most interesting territories for recorded music growth.
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Collabs, socials and more: international marketing for Chinese artists
The inaugural Music Ally China Digital Summit is taking place this week, and a panel session today focused on international marketing, with a particular focus on Chinese artists.
“Outside of China, the main Chinese music markets are Malaysia, Hong Kong, Taiwan, Macao,” said Keith Tan, director, market development, APAC at CD Baby.
“But I think that the digital side of things has allowed Chinese music artists specifically to also play in a lot of the big cities like London, Sydney, San Francisco, Vancouver, this kind of thing. If you backtrack it to maybe even 10 to 15 years ago, I don’t think Chinese artists – or not that many – were touring to those markets.”
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Monstercat talks games, NFTs and its new 3D influencer
Music Ally has been talking to electronic music label Monstercat, which is celebrating its tenth anniversary this month. Activities include a compilation; livestream; the creation of a 3D influencer based on the label’s logo; and the imminent launch of a ‘Lost Civilization’ experience on Roblox.
The latter launches on 6 July, and will be a space where players can complete label-themed quests, buy virtual merch, and hear “hundreds” of tracks from its catalogue. CEO Mike Darlington told us about the ethos behind Monstercat’s deals with games firms and Twitch.
“It’s about new ways to allow people to create with our artist content, but still in models that fairly compensate our artists,” he said. “We always create unique deals, unique discovery mechanisms, that we believe will pay substantially more to their career… none of these deals are standardised, and they are always done in a way that supports the creative economy on the artist side, and on the content creators side. We are committed to making sure our artists can live as artists. Not having to work three jobs to get by as an artist, or having to go on tour for 300 days a year…”
Read the full interview here.
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Monstercat at 10: ‘We haven’t scratched the surface of the possibilities…’
Happy tenth birthday, Monstercat. The Canadian electronic music label has made a habit of innovation and experimentation since being founded in 2011.
In 2021, its catalogue does more than 200m audio streams a month, its weekly live radio show reaches 1.3 million listeners, and it’s deeply embedded in the gaming world through partnerships with Roblox, Twitch, Rocket League developer Psyonix and more.
Now Monstercat is taking a moment to celebrate its first decade in several ways. There’s a ’10 Year Anniversary’ compilation; a livestream featuring artists from across the world on 3 July; the launch of a ‘3D influencer’ based on the label’s logo; and the imminent launch of a ‘Lost Civilization’ experience on Roblox.
Founder and CEO Mike Darlington talked to Music Ally ahead of the anniversary about Monstercat’s first 10 years, and where it might be going next.
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Monstercat bucks the pricey NFTs trend with 50-cent collectibles
It’s fair to say that some of the stonkbusting NFT sales earlier this year were down to crypto-rich collectors: people who’d made fortunes from bitcoin and other cryptocurrencies, and were […]
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Monstercat gets its own battle pass in online game Smite
“Go ahead. Play God.” No, not the title of the training manual for DSP playlist editors / major label executives / insert other music industry role here as preferred. This […]
